Put your brand in the moment female fans never forget.
Sponsor Pads on a Roll in stadiums and your brand shows up on a free, beloved amenity — right where the fastest-growing fans in sport are paying attention, and feeling grateful.
Free pads, right where toilet paper already is.
Pads on a Roll mounts in every stall beside the toilet paper. Fans just take one — no coins, no kiosk, no asking an attendant. It restocks like a roll of toilet paper and costs a fraction of traditional dispensers, so it scales across a whole venue.
That simplicity is exactly why it becomes a beloved amenity — and why your brand alongside it feels like a gift, not an ad.
The female fan is the growth story every brand is chasing.
Women are already over 40% of every crowd and the fastest-growing audience in live sport. They're high-intent, hard to reach through cluttered media — and they remember the brands that show up for them in a real way.
Pads on a Roll puts your brand at the exact moment she feels seen. That's a far stronger impression than another logo on a concourse banner.
The rare sponsorship that fans are grateful for.
Most stadium sponsorships buy attention. This one earns affection — because it solves a real problem for the fans you most want to reach.
Goodwill you can't buy with a banner
Fans don't thank a scoreboard ad. They do thank the brand behind free period products in every stall. Your name rides a genuinely loved amenity, not another interruption.
Reach her where attention is captive
The restroom is one of the few undistracted, screen-free moments left in a venue. Your brand is present in a personal, high-dwell setting — not competing with the game.
Own the female-fan narrative
Align your brand with the fastest-growing audience in sport and a cause fans care about. It's authentic category leadership, not a one-off logo placement.
Measurable, not vanity
Every dispenser carries a QR code. You get real fan engagement and unedited feedback tied to your activation — proof of impact you can take back to your team.
Brand-safe by design
Menstrual equity is a message every board can stand behind. It's a sponsorship that generates positive press and zero controversy.
Earned media built in
Being the brand that made stadiums more welcoming is a story reporters want to tell. Activations regularly earn coverage beyond the venue walls.
This is the reaction your logo gets to sit next to.
For the Women's Rugby World Cup, Allianz Stadium (Twickenham) stocked Pads on a Roll in 100% of its restrooms for a sold-out crowd. The feedback below is unedited and unprompted — imagine your brand as the one that made it happen.
Read the stadium case studyUnedited, unprompted feedback gathered by QR code in the stalls.
"Honestly I didn't need them today, but I just wanted to thank you. It makes me as a woman feel so seen — like I'm not a burden on anyone — that something like this is so readily accessible."
"I got my period unexpectedly at the game and had no products on me — and a 4-hour journey home. This was an absolute lifesaver!"
"It's the best feeling in the world to feel like the stadium understands that periods are not a choice — and therefore having products in the toilets should not be a choice either."
"I started my period as a teenager at this stadium and there was nothing. To come back in my 30s and find this in the loos is a brilliant step to reducing the stigma around periods."
"I went to the match with 3 female friends, and all of us commented how amazing it was to see the pads."
"Fantastic initiative — please roll out elsewhere! Period products should be free for all, like toilet paper."
A turnkey activation — we run it, you get the credit.
Choose your venues
Pick the stadiums, arenas, or a whole regional footprint you want to activate in. We handle placement in every stall.
Co-brand the moment
Your brand appears on the dispensers and in-stall messaging — tastefully integrated with the amenity fans already love.
Launch the rollout
We install, stock, and run the program. Refills cost a fraction of traditional dispensers and restock like toilet paper.
Measure the impact
QR codes in every stall capture fan engagement and feedback, giving you a clean report on reach, sentiment, and goodwill.
Start with one venue or go national.
Every partnership is tailored to your brand and goals. These are the starting points — we build the specifics with you.
Single-Venue Activation
The perfect way to pilot a co-branded activation and prove the impact.
- Co-branded dispensers in one venue
- In-stall brand messaging
- QR fan-engagement reporting
- Post-event impact summary
Regional Presenting Sponsor
Own the female-fan narrative across a cluster of venues in your key markets.
- Everything in Single-Venue
- Multi-venue co-branding
- Priority placement & naming
- Earned-media & PR support
- Quarterly performance readout
National Partnership
Category-defining scale for brands ready to lead on the biggest stage.
- Everything in Regional
- National footprint rollout
- Custom activation moments
- Dedicated partnership team
- Co-created content & data program
Let's build your activation.
Tell us about your brand and goals — we'll come back with venue options, a co-branding mockup, and fan-engagement data from comparable rollouts.
- Venue and footprint options for your target markets
- A co-branding concept for the dispensers
- Fan-engagement and sentiment data from comparable venues