Your fastest-growing fans are women. Show up for them.
Pads on a Roll makes period products as easy to access as toilet paper — free, in every stall. It's the visible amenity that tells the female fans filling Live Nation venues that this house was built with them in mind.
Your priorities, met by one simple amenity.
We mapped Pads on a Roll to what Live Nation is already investing in. Each block is a bet you've publicly made — and the specific way this product advances it.
You're already building for the female fan.
Women are 65% of SoFi Stadium's non-NFL ticket buyers and 62% at YouTube Theater — and in Live Nation's 40,000-fan global study, women were 38% more likely than men to name live music the one thing they can't live without.
Pads on a Roll is the small, visible signal that you see her. Free pads mounted beside the toilet paper — no kiosks, no coins, no asking an attendant. It's the amenity fans notice, remember, and thank you for.
18 new and revitalized venues are on the way.
Live Nation is investing $1 billion to build and refresh 18 U.S. venues, and nearly a third of its amphitheaters have already been refreshed since 2022 with new hospitality and infrastructure.
Spec Pads on a Roll into every new build and renovation. Refills cost less than 10% of traditional dispensers and restock exactly like toilet paper — so the amenity scales with your footprint instead of fighting your ops team.
Every fan who stays is a fan who spends.
Venue Nation's per-fan onsite spend is up double digits, powered by premium hospitality and fans who maximize their time in the bowl.
A fan who has to leave early or cut the night short stops spending. Removing an overlooked restroom friction point keeps her in her seat — protecting the ancillary revenue Venue Nation is built on.
An 82,000-seat stadium covered every restroom — and fans wrote in to say thank you.
For the Women's Rugby World Cup, Allianz Stadium (Twickenham) stocked Pads on a Roll in 100% of its restrooms for a sold-out crowd. The reaction is the part that changes minds — the same reaction Live Nation's female fans would have.
Read the stadium case studyUnedited, unprompted feedback gathered by QR code in the stalls.
"Honestly I didn't need them today, but I just wanted to thank you. It makes me as a woman feel so seen — like I'm not a burden on anyone — that something like this is so readily accessible."
"I got my period unexpectedly at the game and had no products on me — and a 4-hour journey home. This was an absolute lifesaver!"
"It's the best feeling in the world to feel like the stadium understands that periods are not a choice — and therefore having products in the toilets should not be a choice either."
"I started my period as a teenager at this stadium and there was nothing. To come back in my 30s and find this in the loos is a brilliant step to reducing the stigma around periods."
"I went to the match with 3 female friends, and all of us commented how amazing it was to see the pads."
"Fantastic initiative — please roll out elsewhere! Period products should be free for all, like toilet paper."
As easy to stock and access as toilet paper.
Mount it in every stall.
The dispenser installs beside the toilet paper — no plumbing, no power, no kiosk. It fits the restrooms your venues already have.
Fans just take one.
Free pads, individually wrapped, right where they're needed. No coins, no app, no attendant — as intuitive as reaching for toilet paper.
Restocks like toilet paper.
Your facilities team swaps the roll the same way they already swap toilet paper. Refills cost less than 10% of traditional dispensers.
See what Pads on a Roll can do for Live Nation venues.
Tell us about your restrooms — we'll come back with a customized program for your footprint and the fan-feedback data from comparable venues.
- A walkthrough for your venue portfolio's restroom footprint
- Fan-feedback data from comparable stadiums and arenas
- A costed pilot plan you can put in front of Venue Nation