Egal Pads on a RollAllianz Stadium
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Egal Pads on a RollAllianz Stadium
2025 Women's Rugby World Cup Final · Twickenham

82,000 fans.
Every stall stocked.

A world-first: Allianz Stadium made period products as accessible as toilet paper across the entire venue for the sold-out WRWC Final — no vending machines, no waiting for the 2027 redevelopment.

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The moment

A world-first, at the scale of a sold-out final.

Egal partnered with the Twickenham Experience team to install Pads on a Roll in every accessible Ladies and gender-free toilet across the 82,000-seat stadium — fully in place ahead of the Women's Rugby World Cup matches.

It's the first rollout of its kind for a tournament of this scale — covered by The New Women's Sport Magazine and cited in TIME's Best Inventions of 2025 narrative.

Read the Allianz Stadium case study
Allianz Stadium Twickenham — Pads on a Roll installed across accessible toilets for the 2025 Women's Rugby World Cup Final
Results at a glance

In-stall provision for every fan, every match day.

0
fans served at the WRWC Final with in-stall provision
0%
of accessible Ladies & gender-free toilets equipped
<0 min
to install each dispenser, within existing cleaning
0
individually wrapped pads per roll — stocked like TP
Your venue

How many fans would find one waiting?

Drag to your capacity. With 100% restroom coverage, every woman in the building has free products in her stall — no line, no scramble, no leaving her seat.

Directional estimate. Assumes ~40% of live sports fans are women (industry benchmark); Allianz Stadium seats ~82,000.

82,000
5,00090,000
Female fans with products in every stall
~32,800
on a sold-out day, at 100% coverage
The reaction in the stands

Fans wrote in — unedited, unprompted, by QR in the stalls.

"I got my period unexpectedly at the game and had no products on me and a 4 hour journey home. This was an absolute life saver!"
Allianz Stadium Fan
"I went to the match with 3 female friends and all of us commented how amazing it was to see the pads. Best idea I've seen in a long time."
Allianz Stadium, UK
"Honestly i didn't need them today but this is the first time I've seen something like this and I just wanted to thank you all for doing this — it makes me as a woman feel so seen and like im not a burden on anyone that something like this is so readily accessible thank you so much"
Allianz Stadium Patron
Read the full wall of love
Egal Pads on a RollAllianz Stadium

Bring it to your stadium.

Tell us about your restrooms — we'll come back with a costed rollout sized to your venue and the fan-feedback data from stadiums like Twickenham.

  • A rollout plan sized to your venues and event calendar
  • Coverage for every restroom on a sold-out day
  • Pricing that beats traditional dispensers